BBMM (BACHELOR IN BUSINESS ADMINISTRATION AND MARKETING PROGRAMME) 

The Bachelor in Business Administration & Marketing program takes students into the technological and psychological aspects of business and marketing. This pogram includes intensive applied business training skills that focus on digital marketing, marketing research and analytics, sales and distribution, channel management and neuro marketing with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The program combines both theory and practice to enhance professional success after graduation. Employment opportunities will grow as companies search for new and innovative ways to market their products to consumers.